About S360

“It’s so much easier to suggest solutions when you don’t know too much about the problem.”

Malcom Forbes


Not knowing enough about a problem doesn’t stop people from offering solutions to help solve them. But in product and service innovation, this can be disastrous.

S360 helps change internal customer and innovation discussions by injecting insights and evidence that are captured directly from your customers. That is our expertise – understanding customer needs and helping our clients turn those insights into a cogent market strategy.

The foundation of our thinking comes from the jobs-to-be-done (JTBD) innovation theory, which states that customers buy goods and services to get one or more jobs done. And while customers are not experts in your company’s products or services, they are experts in the “job” they want to accomplish, as well as their criteria for successful execution of that job.

Using these two powerful elements – jobs-to-be-done and success criteria, we help companies see beyond their current products and services to identify new opportunities for growth.

For nearly 15 years, we at S360 have been helping companies, teams and individuals understand and benefit from the jobs-to-be-done innovation model. Having applied this thinking across a myriad of industries, we have great confidence that we can help your company with its innovation and growth challenges.

LAB head shot

Lance Bettencourt, Partner


RNS head shot

Rob Schade, Partner